Branding for Solopreneurs: Unique Brand Identity (Workbook #3)

Branding for Solopreneurs: Unique Brand Identity (Workbook #3)

Strong brands aren’t built by accident — they’re shaped by clear decisions about how a business shows up, communicates, and builds trust. When your brand identity isn’t clearly defined, messaging becomes inconsistent, trust drops, and marketing feels harder than it needs to be.

What You’ll Create Inside This Workbook

By the end of this workbook, you’ll have:

• Clear brand purpose, values, and positioning to guide decisions

• A defined brand voice and language style you can reuse everywhere

• Short, usable brand messaging (bios, descriptions, taglines, pitches)

• A brand story that adds context and builds trust

• A My Unique Brand Identity snapshot (and customizable canva template)

Perfect for solopreneurs who want their brand to feel clear, confident, and consistent — without sounding generic or overthinking every word.

What’s Inside the Workbook

This digital workbook includes:

• Step-by-step guidance for building your unique brand identity

• Practical worksheets and checklists for real-world brand decisions

• Prompts that help you clarify how your brand sounds and shows up

• Review pages to align your identity with trust and consistency

This is Workbook #3 in the Branding for Solopreneurs series.
Use it on its own, or pair it with:

• Workbook #1 – Visual Brand Elements
  Workbook #2 – Target Market Strategy

Instant Digital Download — Interactive & Fillable

This workbook is delivered as a fillable, interactive PDF you can type directly into.

• ✘ No printing required

• ✔ Type your answers right into the workbook

• ✔ Save your progress and come back any time

For the best experience, open the file in Adobe Acrobat Reader (free software).

You can download Adobe Acrobat Reader for free from Adobe’s website.

Who This Workbook Is For

This workbook is designed for:

• Solopreneurs who want clearer brand direction before investing more time or money in marketing

• Small business owners refining how their brand sounds, feels, and communicates

• Service-based businesses and creatives who want messaging that feels consistent and intentional

• Anyone who feels like their brand looks fine — but still feels unclear, forgettable, or hard to explain

Part of the FYZ 3-Workbook Branding System

1️⃣ Visual Brand Elements (Workbook #1)
2️⃣ Target Market Strategy (Workbook #2)
3️⃣ Unique Brand Identity (Workbook #3)

Buy individually, or save with the full 3-workbook bundle.

How It Works (Instant Digital Download)

This is a digital, downloadable workbook.
Once your purchase is complete, you’ll receive:

• Immediate access — a download button appears on your checkout confirmation page

• An email with the download link (save it for future access)

• Lifetime access to the file in your FYZ account if you choose to create one

• Format: PDF digital download, 24 pages

No shipping. No waiting. Start working on your brand, instantly.