Branding for Solopreneurs: Target Market Strategy (Workbook #2)

Branding for Solopreneurs: Target Market Strategy (Workbook #2)

Strong branding doesn’t try to appeal to everyone—it’s built for the right people. When your brand isn’t grounded in a clear target market, marketing becomes scattered, expensive, and exhausting. This workbook helps you define the specific customers your brand is meant to serve, so your branding has a solid foundation and your marketing finally has something to stick to.

What You’ll Create Inside This Workbook

By the end of this workbook, you’ll have:

• A clear, easy-to-use ideal customer profile you can actually apply to your branding and marketing

• A single, reference-ready customer snapshot to guide decisions and content

• A focused list of where your audience already spends time—online and in real life

• Confidence that your current brand visuals align with the people you’re trying to reach

• A stronger understanding of your competitive landscape and where your brand fits

Perfect for solopreneurs who want their branding and marketing to feel focused, intentional, and trustworthy—without overthinking or wasted effort.

What’s Inside the Workbook

This digital workbook includes:

• Step-by-step, guided target market strategy exercises

• Simple worksheets and checklists to clarify your ideal customer

• Prompts that help you focus your branding and marketing decisions

• Review pages to make sure your current brand aligns with the right audience

This is Workbook #2 in the 3-part Branding for Solopreneurs series.
Use it on its own, or pair it with:

• Workbook #1 – Visual Brand Elements

• Workbook #3 – Unique Brand Identity

Instant Digital Download — Interactive & Fillable

This workbook is delivered as a fillable, interactive PDF you can type directly into.

• ✘ No printing required

• ✔ Type your answers right into the workbook

• ✔ Save your progress and come back any time

For the best experience, open the file in Adobe Acrobat Reader (free software).

You can download Adobe Acrobat Reader for free from Adobe’s website.

Who This Workbook Is For

This workbook is designed for:

• Solopreneurs who want clearer direction before spending time or money on marketing

• Small business owners refining who their brand is really meant for

• Service-based businesses and creatives who want more focused, effective messaging

• Anyone who feels like they’re marketing “to everyone” and getting traction with no one

If your branding or marketing feels scattered or unfocused, this workbook helps you slow down, get clear, and move forward with intention.

Part of the FYZ 3-Workbook Branding System

1️⃣ Visual Brand Elements (Workbook #1)
2️⃣ Target Market Strategy (Workbook #2)
3️⃣ Unique Brand Identity (Workbook #3)

Buy individually, or save with the full 3-workbook bundle (coming soon).

How It Works (Instant Digital Download)

This is a digital, downloadable workbook.
Once your purchase is complete, you’ll receive:

• Immediate access — a download button appears on your checkout confirmation page

• An email with the download link (save it for future access)

• Lifetime access to the file in your FYZ account if you choose to create one

• Format: PDF digital download, 24 pages

No shipping. No waiting. Start working on your brand, instantly.