SOLOPRENEUR MARKETING

Marketing isn’t just about promotion — it’s about connection. It’s how people discover you, remember you, and choose you over someone else. 

And as a solopreneur, you are the face of your business, which means your marketing must feel both personal and professional.

People don’t usually take action (hire, buy, join) the first time they see something. In fact, studies show it often takes 7 or more interactions — known as the Rule of 7 — before someone decides to trust, follow, or purchase. 

That means your marketing needs to be consistent, clear, and repeated in different ways to truly land. And when you understand the psychology behind marketing, you stop feeling like you’re “bugging people” — and start seeing your message as something worth repeating. 

Because the truth is: repetition builds trust. 

And trust builds businesses.