Branding for Solopreneurs: Visual Brand Elements (Workbook #1)

Branding for Solopreneurs: Visual Brand Elements (Workbook #1)

A strong brand begins with strong visuals. Your colors, fonts, imagery, and style are what grabs attention first, forming a first impression before a single word is read. This workbook guides you to create the visual brand elements you need, and that will help you supercharge your marketing.

What You’ll Create Inside This Workbook

You’ll walk away with your:

• Brand color palette

• Brand typography selections

• Brand logo and useful variations

• QR code and use ideas

• Your Brand Style Sheet template

Perfect for solopreneurs who want branding that looks polished and trustworthy—without hiring a designer.

What’s Inside the Workbook

This digital workbook includes:

• Step-by-step visual branding guided exercises

• Checklists and worksheets

• Tips and ideas

• Customizable “My Brand Style Sheet” with free Canva template link

This is Workbook #1 in the 3-part Branding for Solopreneurs series.
Use it on its own, or pair it with:

• Workbook #2 – Target Market Strategy

• Workbook #3 – Unique Brand Identity

Instant Digital Download — Interactive & Fillable

This workbook is delivered as a fillable, interactive PDF you can type directly into.

• ✘ No printing required

• ✔ Type your answers right into the workbook

• ✔ Save your progress and come back any time

For the best experience, open the file in Adobe Acrobat Reader (free software).

You can download Adobe Acrobat Reader for free from Adobe’s website.

Who This Workbook Is For

This workbook is designed for:

• Solopreneurs building a brand from scratch

• Small business owners refreshing their visuals

• Service-based businesses and creatives

• Anyone who wants their brand to look more professional and consistent

If your brand feels scattered, unclear, or DIY in a bad way—this is your starting point.

Part of the FYZ 3-Workbook Branding System

1️⃣ Visual Brand Elements (Workbook #1)
2️⃣ Target Market Strategy (Workbook #2)
3️⃣ Unique Brand Identity (Workbook #3)

Buy individually, or save with the full 3-workbook bundle (coming soon).

How It Works (Instant Digital Download)

This is a digital, downloadable workbook.
Once your purchase is complete, you’ll receive:

• Immediate access — a download button appears on your checkout confirmation page

• An email with the download link (save it for future access)

• Lifetime access to the file in your FYZ account if you choose to create one

• Format: PDF digital download, 24 pages

No shipping. No waiting. Start working on your brand, instantly.